Queensland Fire and Emergency Services Floodwater Safety
AUDIENCE: Drivers concerned or curious about floodwater
CHALLENGE: There is no one-size-fits-all way to convince people to not drive through floodwater
INSIGHT: When it comes to risk-taking behaviour, there are different triggers for different people
CONNECTION: Different stories for different psychological triggers about not entering floodwater
Content: 4 X videos from different perspectives (victims, rescuer, psychologist)
NOTES: The videos sat behind an interactive map where drivers could see flood danger spots, and add their own.