Rip & Roll Safe Sex Documentary Series
AUDIENCE: Gay men
CHALLENGE: Turn safe sex into a topic gay men actually wanted to engage with
INSIGHT: In it's second year, the Rip&Roll Safe Sex campaign became one of Australia's most controversial. Could this notoriety be turned into a stronger safe sex message.
CONNECTION: A search for the new faces of the Rip&Roll campaign driven by a documentary series on the controversy of the previous year.
CONTENT: Series of mini documentaries