Qld Health - Exercise Gifs
AUDIENCE: People wanting to exercise, but confused/overwhelmed/intimidated
CHALLENGE: Exercise and Health is one of the noisiest topics online and in the media
INSIGHT: People trust the government to offer legitimate advice, it just needs to be easy and enticing to engage with
CONNECTION: Exercise videos are too cumbersome. Images are too vague and meh.
CONTENT: Animated gifs (adjustable to pace and number of reps, filtered by most popular)
NOTES: Animated gifs were actually cheapers and faster to produce than video. Visit the site here