AUDIENCE: Queensland teenagers
CHALLENGE: Getting teenagers to engage with a public safety message
INSIGHT: Teenagers don't need education on sun safety, they need reminding - constantly!
CONNECTION: Use highly targeted entertainment to turn sun safety into a platform they actually want to engage with
CONTENT: A long-term platform delivering: Video, Social media posts, Music video, Public appearances, Facebook Apps
NOTES: Sun Mum is an unprecedented content engagement success story with over a million video views, 1000+ highly-engaged social media posts, and more. Currently in its third year and going strong.
The Sun Mum Weather Service
Social Media Videos
Music Video Featuring 7bit Hero