Qld Health Articles
AUDIENCE: All Queenslanders looking to improve their health
CHALLENGE: Engage a very wide range of people on 'health'
INSIGHT: General 'health' content does't work. Go narrower but deeper with niche topics
CONNECTION: Highly targeted health topics to reach specific segments, which then link on to the healthier.happier website
CONTENT: Branded journalism with highly targeted headlines for social media
NOTES: Sometimes video is not the answer. These topics were easier to explore as articles, which also allowed for many embeded links to the healthier.happier website