Artemis - The Profit Hunter
AUDIENCE: Financial advisors and individual investors
CHALLENGE: How to stand out and engage in the ridiculously crowded UK Fund Management cateogory, where everyone is awesome all of the time.
INSIGHT: This isn't about message, this is about personality and being distinctive. Get that right and even annual reports become engagement content
CONNECTION: The Profit Hunter - a personalty and identity the likes of which financial services had never seen before, all based on Artemis's key promise, to hunt down profit.
CONTENT: Advertising, books, reports, DM, eDM, sponsorship
NOTES: The Profit Hunter has now been driving Artemis's marketing for over 10 years with the artistic style and storytelling becoming iconic in financial circles.