Canon - Wold Touring Car Championship

AUDIENCE: World Touring Car Fans
CHALLENGE: Linking Canon to motor sport and finding a way to engage fans in a world with no shortage of content or sponsors
INSIGHT: Make it about the fans, not about the sport
CONNECTION: Canon helps you see things differently, so take one world championship touring car, one world champion driver, 30  race fans, three Canon DV cameras and a race track.
CONTENT: Event and Video
NOTES: The event was used as a promotion and the videos were used as short social media content and repurposed as 6 second sponsorship idents during WTCC coverage