Brisbane Roar - Surprise Preview
AUDIENCE: Brisbane AFL, League and Union fans who might be swayed to experience the Brisbane' Roar's first ever grand final
CHALLENGE: What could soccer offer them that their usual sports can't?
INSIGHT: No other sport delivers the passionate release of energy of a soccer goal - you have to experience it to believe it.
CONNECTION: Try to give Brisbanites a taste of what the moment is like when the ball hits the back of the next
CONTENT: Stunt and video