NHS Quit Smoking

AUDIENCE: London smokers toying with the idea of quitting
CHALLENGE: Quitting smoking is always something to do 'one day'. 
INSIGHT: Research shows that smokers are more likely to turn their motivation into action if they have a catalyst moment
CONNECTION: The introduction of the UK smoking ban was the chance to engage smokers where they smoked most - the pub
CONTENT: Thought-provoking handout left around pubs in London boroughs



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