NHS Quit Smoking
AUDIENCE: London smokers toying with the idea of quitting
CHALLENGE: Quitting smoking is always something to do 'one day'.
INSIGHT: Research shows that smokers are more likely to turn their motivation into action if they have a catalyst moment
CONNECTION: The introduction of the UK smoking ban was the chance to engage smokers where they smoked most - the pub
CONTENT: Thought-provoking handout left around pubs in London boroughs