Qld Health - Straight Answers
AUDIENCE: People confused about nutrition, exercise and weight loss
CHALLENGE: How to deliver the 'truth' when there's sooo much slick fact and fiction about nutrition, exercise and weight loss
INSIGHT: Trust. Nearly every health message out there has a brand agenda behind it, usually a brand or title selling something. But not the government.
CONNECTION: Strip everything back to the specific facts and use this low-fi approach plus the government's credibility to connect.
CONTENT: Video and animated Gifs
NOTES: Rather than produce one or two expensive videos, we opted for lots of cheaper videos to increase the chances of specific topics connecting with individuals.
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