Football Federation Australia - Donate your Decibels
In the lead up to the 2010 Football World Cup, Australia were playing a series of games against someone less inspiring opposition. To drive excitment around the games we turned them into fundraisers for the Socceroos... but we weren't raising money.
A website accessed your computer's camera and microphone. You screamed your guts out. Your video was added to the content, your decibels were added to the total. The initiative was promoted in radio, events, game handouts and press.
