Griffith University - Know More in Sixty Seconds
AUDIENCE: Prospective university students (and their parents who influence them)
CHALLENGE: Making genuine connections with people in a crowded, same/same sector to raise Griffith's profile
INSIGHT: People aren't interested in a whole university, they are interested in niche aspects of it (eg law, animation...)
CONNECTION: Rather than rely on one big ad, create lots of small, highly targetted content pieces
CONTENT: An long-term video platform